How Developed Countries Influence the Development of IPR

Introduction 

The emergence of international public relations signals opportunities and challenges (Rudgard, 2003). On the other hand, it creates golden opportunities for countries around the globe to manage issues and solve problems. while facing many challenges due to differing cultural values. Research shows that three major factors shape the landscape of global public relations, including the rapid development of the public relations field, its leading role in assisting the world economy, and the democratization of information worldwide (Rudgard, 2003).

Pelfrey & Molleda (2007) point out that public relations is present and is well-developed and further developing in the Americas, Asia, Australia, and Europe. In particular, Asia has emerged as a developed public relations area. China and India are two leading countries in economic development, and they are adopting Western ways of public relations management.

How Developed Nations Influence International Public Relations

The growth of the world’s interdependence and the role that public relations and communication management play in this dynamics have motivated the creation and development of several institutions that advocate for, represent, and contribute to the further practice of international public relations. Among the organization from developed country that helps to further the practice of international public relation is the international public relations association IPRA

As the International Public Relations has grown, the complexity of its operations and the wide geographical representations of different public relations professionals have necessitated structural adaptations and increased strategic planning. Today PR as a profession constitutes the most genuinely international grouping of public relations practitioners worldwide, active not only in promoting exchange of information and co-operation in every sector of the profession, but also in building a programme of professional development opportunities and other initiatives aimed at enhancing the role of public relations in management and international affairs.

Special emphasis continues to be laid on education and professional literature, though the scope of this activity has been increasingly expanded to include promotion of the profession in the developing countries and Eastern Europe and in addressing key issues such as the environment or the assessment of quality in public relations practice.

As such, IPRA’s own development over the past five decades has mirrored that of the public relations profession as a whole. From its origins as a close-knit fellowship of public relations pioneers to its current status as the most representative international network of top-level professionals in the field, IPRA has been the focus of an ever-evolving approach to management and social communications (Moreno ,2006). 

The issues and personalities that have shaped the growth of the public relations function have played a guiding role in the creation and expansion of IPRA. IPRA today is a reflection of its members over the years, a dynamic professional body that still retains the fellowship of its origins.

Overcoming Cultural Differences

Cultural differences pose a critical barrier in implementing developed nations such as Americas in global settings.  Key to being successful in the global marketplace is to find the right balance between local customs and universal interests and practices.Infact, globalization has presented new ethical challenges for developed nations such as USA professionals who must apply code of ethics in foreign markets.

Therefore to ensure that international public relations is practiced, the developed countries have come up with a cultural optimum frame for the development and analysis of public  relations. They add that the dynamic global context generates an ideal opportunity to advance international public relations across many parts of the world.

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