THE IMPACT OF CULTURE
Why is culture so important
to an organization? Edgar Schein, an MIT Professor of Management and author of Organizational
Culture and Leadership: A Dynamic View, suggests that an
organization's culture develops to help it cope with its environment. Today,
organizational leaders are confronted with many complex issues during their
attempts to generate organizational achievement in VUCA environments. A
leader's success will depend, to a great extent, upon understanding
organizational culture.
Schein contends that many of
the problems confronting leaders can be traced to their inability to analyze
and evaluate organizational cultures. Many leaders, when trying to implement
new strategies or a strategic plan leading to a new vision, will discover that
their strategies will fail if they are inconsistent with the organization's
culture. A CEO, SES, political appointee, or flag officer who comes into an
organization prepared to "shake the place up" and institute sweeping
changes, often experiences resistance to changes and failure. Difficulties with
organizational transformations arise from failures to analyze an organization's
existing culture.
WHAT IS ORGANIZATIONAL CULTURE?
There is no single definition
for organizational culture. The topic has been studied from a variety of
perspectives ranging from disciplines such as anthropology and sociology, to
the applied disciplines of organizational behavior, management science, and
organizational communication. Some of the definitions are listed below:
A set of common
understandings around which action is organized, . . . finding expression in
language whose nuances are peculiar to the group (Becker and Geer 1960).
A set of understandings or
meanings shared by a group of people that are largely tacit among members and
are clearly relevant and distinctive to the particular group which are also
passed on to new members (Louis 1980).
A system of knowledge, of
standards for perceiving, believing, evaluating and acting . . . that serve to
relate human communities to their environmental settings (Allaire and Firsirotu
1984).
The deeper level of basic
assumptions and beliefs that are: learned responses to the group's problems of
survival in its external environment and its problems of internal integration;
are shared by members of an organization; that operate unconsciously; and that
define in a basic "taken -for-granted" fashion in an organization's
view of itself and its environment (Schein 1988).
Any social system arising
from a network of shared ideologies consisting of two components: substance-the
networks of meaning associated with ideologies, norms, and values; and
forms-the practices whereby the meanings are expressed, affirmed, and
communicated to members (Trice and Beyer 1984).
This sampling of definitions
represents the two major camps that exist in the study of organizational
culture and its "application strategies." The first camp views
culture as implicit in social life. Culture is what naturally emerges as
individuals transform themselves into social groups as tribes, communities, and
ultimately, nations. The second camp represents the view that culture is an
explicit social product arising from social interaction either as an
intentional or unintentional consequence of behavior. In other words, culture
is comprised of distinct observable forms (e.g., language, use of symbols,
ceremonies, customs, methods of problem solving, use of tools or technology,
and design of work settings) that groups of people create through social
interaction and use to confront the broader social environment. (Wuthnow and
Witten 1988). This second view of culture is most relevant to the analysis and
evaluation of organizational culture and to cultural change strategies that
leaders can employ to improve organizational performance.
BEHAVIOR AND ARTIFACTS
We can also characterize
culture as consisting of three levels (Schein 1988). The most
visible level is behavior and artifacts. This is the observable
level of culture, and consists of behavior patterns and outward manifestations
of culture: perquisites provided to executives, dress codes, level of
technology utilized (and where it is utilized), and the physical layout of work
spaces. All may be visible indicators of culture, but difficult to interpret.
Artifacts and behavior also may tell us what a group is doing, but not why. One
cartoon which captures this aspect shows two executives sitting at their desks
in an office. Both have large billed black and white checked hats. One is
saying to the other, "I don't know how it started, either. All I know is
that it's part of our corporate culture."
VALUES
At the next level of culture
are values. Values underlie and to a large extent
determine behavior, but they are not directly observable, as behaviors are.
There may be a difference between stated and operating values. People will
attribute their behavior to stated values.
SIRIKWA YASINTA THADEY
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