Corporate image this is how a
company or an organization is perceived through its management, communications,
brand selection and promotion, even its actions by the customers or
individuals. Therefore, the company needs to keep its image so as not to lose
its customers to other competitors. Hence its benefits are as follows:
Is an efficient marketing and promotional tool - Consumers will always remember an
outstanding service. Likewise, they never forgive and forget the
non-outstanding works as well. Clients spend their hard-earned money on
products and services that they avail. If your company is known for good
performances, you have a higher tendency of attracting more customers. The best
part of it is that you don't have to spend a considerable amount of time
convincing them. Your previous clients will be your unofficial spokespersons.
You don't have to spend too much on employing the services of advertising
agencies. In addition to that, it is a given fact that consumers prefer to
patronize service providers which have already established their names in their
respective industries.
Credibility
and integrity comes with a good name - Don't forget that your reputation is your identity. It articulates the
culture of your organization. It is hard to be credible when nobody believes in
you. Relatively, it is also difficult to prove integrity when your clients talk
negatively about your company's services. Instead of recommending and promoting
your business, you soon find your customers spreading warnings and bad reviews.
Establishes trust, confidence, loyalty client
relationships -
The most respectable names in the industry did not reach their today’s success
if they did not protect their reputation. It should be clear that achieving
untainted corporate image is not just about avoiding scandals and
controversies. It is more of meeting the expectations of their clients. In
order to build a good image, excellence and perfection must be continuously
observed. As for the client's part, a good image provides a strong sense of
security. They are assured that they would get good results once they use the
services or products launched and offered by a reputable company.
Increasing your business opportunities - Corporate reputation is like a
magnet. It does not only attract customers. It also catches the attention of
interested investors and business partners. Who would dare to invest in a
company known for management conflicts and workforce issues? Establishing a
good image generates tons of possibilities for business growth and expansion.
A good
image can stand the test of time -
In this highly competitive market, consumers will always look for alternatives.
However, a well-established reputation can reduce the worries of customers switching
to other service providers. Clients would continue to patronize your products
even if it is more expensive. It is because they are aware that the company can
efficiently deliver their needs and demands. Therefore, value your company’s
reputation and make a memorable impression.
BY Kyeju Diana BAPRM 3 42589
A Corporate branding strategy is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.
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