Definition of public relations

Ivy Lee, the man who turned around the Rockefellername and image, and his friend, Edward Louis Bernays, established the first definition of public relations in the early 1900s as follows: "a management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization... followed by executing a program of action to earn public understanding and acceptance."However, when PR pioneer Ivy Lee was later asked about his role in a hearing with the , he said "I have never been able to find a satisfactory phrase to describe what I do."In 1948, historian Eric Goldman noted that the definition of public relations in Webster's would be "disputed by both practitioners and critics in the field."^[9]

According to Edward Bernays, the public relations counsel is the agent working with both modern media of communications and group formations of society in order to provide ideas to the public’s consciousness. Furthermore, he is also concerned with ideologies and courses of actions as well as material goods and services and public utilities and industrial associations and large trade groups for which it secures popular support.^[10]

In August 1978, the World Assembly of Public Relations Associations defined the field as

"the art and social science of analyzing , predicting their consequences, counseling organizational leaders and implementing planned programs of action, which will serve both the organization and the .public relations society , a professional trade association,^[12] defined public relations in 1982 as:

"Public relations helps an organization and its publics adapt mutually to each other."

In 2011 and 2012, the PRSA developed a crowd-sourced definition:

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."^[14]

Public relations can also be defined as the practice of managing communication between an organization and its publics.
by sirikwa Yasinta