How technology is changing market.
BY Kidendei Segereti

Introduction

A transformation of marketing in underway as we spend more time on our mobiles, tablets and laptops. The challenge of brand is to connect with customers through all these devices is real time and creates campaigns that work across social media, display advertising and e-commerce.  Face book Google have become mainstream communication tools for businesses. Connecting and sharing real-time information with like indeed users been so easy fast and effective.

The real time conversation brand which people have as they interact with the websites and mobile applications has changed the nature of marketing. Then the modern-day marketing department needs to combine the creative side of discipline using powerful narrative to tap into people’s wishes and aspirations with the technical side of data, digital engineering and analytics.

Marketing is concerned with understanding people’s motivation and using these insights to create campaign that promote brands and encourage people to buy their products. The question is how do these two worlds work together effectively?

The first thing is speed that is the rise of digital means you should be incredibly fast. You should always be up to date with the information you provide to your customers, be able to think critically into the market and give an idea which is unique and strong. Marketers need to update their skills in order to make the most of these fast-moving and highly relevant campaigns though digital. They need to work closely with data specialist, web developers and social media professionals.

Digital has also increased relevancy that is the message constructed should be relevant depending with the targeted specific group of people. That is the relevant content should focus to the targeted group of people. As a marketer need to become more savvy about technology, data and analytics, so the technically minded staff on the digital side have to get more creative.

Reach of campaigns has also increased greatly. With so many different ways that the customers access media, whether through face book, you tube, news websites, via mobile or tablet applications. A strong idea can quickly gain huge scale. With that unique idea you have now got such reach that you can expand and get coverage just from your unique idea.

For example: I as a marketer and wants to establish a business with an idea of selling handbags my targeted customers would be the women.

The marketing strategy has a fundamental goal of increasing sales and sustaining the competition. They include the basic short-terms and long-terms activities in the field of marketing. The marketer needs to know the technological, economic, cultural political and legal aspects. So the marketer would create a networking group in whatsupp or instagram so that they can coordinate, share the information they get about the handbags. If it’s about brand new handbags women love classic things so they would convince their friends to buy the handbags.

Your brand defines what you stand for a promise you make and personality you convey. Includes your logo slogan and colour. So the targeted message delivered on the websites proposals ans campaign play a big role in changing the marketing of this world. Through the way you interact with your employees and customers in the media makes the brand to be remarkable and recognized easily by the customers. So the marketer should adhere to the customers opinion and the competitors opinion.