COMMUNICATION IN CORPORATE WORLD

Communication is undervalued in corporations because it’s difficult to measure the skill requires a high tolerance of ambiguity, contradiction, and subtlety communications expert many senior leaders prefer to reserve that kind of thinking for strategy decisions. And it doesn't help that business schools tend to squeeze corporate communications in among heavy-duty statistics and accounting courses, even though it encompasses everything from media and community relations to internal and investor relations as well.

The truth is that the way an organization communicates can be the difference between success and failure. By now, we're already familiar with the damage an out-of-place tweet by a CEO can do in the age of social media.

Managers need exposure to communications, especially now, the communications model changes every six to seven months. There’s media convergence, new technology, and new analytics. It affects how you need to communicate and how people get their information.

Good communication means the intended message you send is received by your audience without any distortions in meaning. This definition applies to not only personal communication among friends or relatives, but to business situations where you may be communicating with a co-worker one-on-one or in a meeting with several or more people. The key here is clarity.

Effective communications in corporate world

Helps to increase the sale; to increase the sales, a company requires a salesman who is a good communicator, who can sell products, convey company's ethos and also outlines the values of company to people who will not only buy the products but will become company loyalist. Thus, communication helps to increase sales.

Helps in retaining the client; a company executive must have necessary skills to deal with the customers. This helps in retaining the clients as customers are business lifelines and their concern is very important for the organization to succeed.

Helps to implement strategies; with the help of effective communication organizations can implement strategies. This builds employment commitment toward the organization, and they feel the sense of sharing of responsibility and capabilities.

Helps in corporate branding; communication has always been the core of the corporate world. Communication between people and company is the core element of a good corporate reputation. Many companies invest millions in strategies, which aim to reinvest their profile in important ways.

Helps to develop global competence; communication helps to develop an understanding of other regions, lifestyles and culture of all around the world. This helps in overcoming the cross-cultural barriers during the conduct of business.

Helps in crisis management; to handle the economic crisis is the worst. Each person associated with the company needs information and reassurance with proper communication, thus employees can become the strength of the organization. The stockholders should be communicated properly so they do not indulge in panic and sell off their shares.

By PROTAS LEVINA

BAPRM 42657