new media

New media most commonly refers to content available on-demand through the Internet , accessible on any digital device, usually containing interactive user feedback and creative participation. Common examples of new media include websites such as
online newspapers , blogs , or wikis ,
video games , and social media. A defining characteristic of new media is dialogue. New Media transmit content through connection and conversation. It enables people around the world to share, comment on, and discuss a wide variety of topics. Unlike any of past technologies, New Media is grounded on an interactive community. [1]
Most technologies described as "new media" are digital, often having characteristics of being manipulated, networkable, dense , compressible , and interactive . [2] Some examples may be the Internet , websites, computer multimedia, video games ,
augmented reality , CD-ROMS, and DVDs. New media are often contrasted to "old media," such as television, radio, and print media, although scholars in communication and media studies have criticised rigid distinctions based on oldness and novelty. New media does not include
television programs (only analog broadcast), feature films, magazines ,
books, or paper-based publications – unless they contain technologies that enable digital interactivity. [3]
Wikipedia , an online encyclopedia, is an example, combining Internet accessible digital text, images and video with web-links, creative participation of contributors, interactive feedback of users and formation of a participant community of editors and donors for the benefit of non-community readers. Facebook is an example of the social media model, in which most users are also participants. Wikitude is an example for augmented reality. It displays information about the users' surroundings in a mobile camera view, including image recognition, 3D modeling and location-based approach to augmented reality.
History
In the 1950s, connections between computing and radical art began to grow stronger. It was not until the 1980s that Alan Kay and his co-workers at Xerox PARC began to give the computability of a personal computer to the individual, rather than have a big organization be in charge of this. "In the late 1980s and early 1990s, however, we seem to witness a different kind of parallel relationship between social changes and computer design . Although causally unrelated, conceptually it makes sense that the
Cold War and the design of the Web took place at exactly the same time." [3]
Writers and philosophers such as
Marshall McLuhan were instrumental in the development of media theory during this period. His now famous declaration in Understanding Media: The Extensions of Man (1964) that " the medium is the message" drew attention to the too often ignored influence media and technology themselves, rather than their "content," have on humans' experience of the world and on society broadly.
Until the 1980s media relied primarily upon print and analog broadcast models, such as those of television and radio . The last twenty-five years have seen the rapid transformation into media which are predicated upon the use of digital technologies, such as the Internet and video games . However, these exa