CREATIVE CORPORATE COMMUNICATOR

In this digital age, the corporate communicators must be of high capacity in creativity, and this is because the current customers need the innovated products such as smartphones and other that are from creativity mind. There is no copy and paste or going through going back on see what history say, but the issue is to develop something new in the customers’ eyes.

To use social media to connect with customers and allow employees to post project updates or observations on company intranets. For example, the various company use most of time social media to communicate with their customers. They use social media such as Instagram, Facebook and Twitter to listen to their customers, opinions,  complains, and any other important needs from them. Also the communicator must make sure he or she trends with current news of the world because as a communicator every news or information that concerned with his or her organization, must be in hand in order to know how to deal with the information. So the technological devices that can give him or her news must be in his pocket, also communicator must engage in different network societies in different social media such as twitter, face book, Instagram so that to make sure at least every information discussed there, he or she get it. So by doing this, he or she will do his or her works to be diligently because he or she trends with what the communities need in current situation.

Creative industries are those industries that are based on individual creativity, skill and talent with the potential to create wealth and jobs through developing intellectual property includes sectors like advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software such as video games, music, the performing arts, publishing, software, television and radio, and this is according to United Kingdom definition. This term refers to the social-economic potential of activities that trade with creativity, knowledge and information. Creativeness is wide as it is, but as a communicator one has to take note on everything that goes on with his or her audience. That is why, it is very important to do audience analysis before preparing either a PR campaign or an Advert campaign. This will increase your credibility on being a very good communicator.
Also the corporate communicator must also change the marketing strategies from traditional ways because now days the communicator must consider the network societies that use as real time marketing because many people now days use social media to communicate, sending information and discussing about different stories. So the corporate communicator may engage him or herself in this online society in order to use them as platform for marketing activities that may help the organization to grow faster in this digital age of science and technology.
Creative communicators are the ones who have to show the ways that an organizations have to take in order to bring success in the organizations.