create it? And what’s next for the profession?

Internal Communication – also known as Employee Communication – is at its most basic, facilitating strategic connections and conversations within your organization. This communication takes place between leaders, managers and employees – or peer-to-peer, from leader-to-leader or employee-to-employee, for example.

And when it’s smart, this Internal Communication ensures your people are committed to achieving ground-breaking business results, by helping improve collaboration, productivity and performance.

It empowers them to deliver your business strategy by supporting the beliefs, behaviors and culture that shape this – and your company’s future. It means that when speaking to customers, what employees say is positive – and increasingly, so is your brand and reputation. 

For companies that do this well, the results are real and measurable. They create nearly 50 percent more total shareholder returns than their peers1. They reach productivity and profitability rates that are 70 percent higher2. And their employees are 70 percent more likely to understand how to meet customer needs3.

Smarter Employee Communication creates competitive advantage TWEET THIS.

Smarter Internal Communication sets you apart 

In a global market as competitive as ours, your most valuable asset isn't products, processes or technology – it is the employee. Melcrum’s insights show engaged and empowered employees have the biggest impact on competitive advantage.

While roles and responsibilities may vary, successful comms teams achieve this by:

1. Understanding employee audiences and stakeholders, and business objectives and outcomes, to improve employee engagement. 
2. Developing a compelling employee comms strategyaligned to the business strategy, and the right
   structure and skills to deliver these.
3. Equipping leaders and managers to shape employee behaviors and attitudes, and drive business results.
4. Choosing channels and messages that educate and inspire each employee to deliver on organizational goals  

by Abdallah Rebecca