Wednesday, 6 July 2016

9 LESSONS I LEARNED FROM MICHELLE OBAMA ON SELF-WORTH & SQUAD GOALS AT THE WOMEN SUMMIT

Michelle Obama has the keys to success in every aspect of your life.
This week, the First Lady sat down with Oprah Winfrey at the United State of Women Summit and had a candid chat that every woman striving for betterment should watch! The two very powerful ladies touched on key topics including confidence, mentorship, knowing your value, surviving the haters, giving back, and expectations from men. 
While the entire convo is a must watch, here are Michelle’s top 9 moments.
  1. AS WOMEN WE NEED TO FIGURE OUT WHO WE ARE FIRST BEFORE THE WORLD DOES IT FOR US

“One of the things I tell my mentees, I tell my daughters, is that our first job in life as women I think, is to get to know ourselves. I think a lot of times we don’t do that. We spend our time pleasing, satisfying, looking out into the world to define who we are. Listening to the messages, the images, the limited definitions that people have of who we are. That’s true for women of color for sure. There is a limited box that we are put in and if we live by that limited definition, we miss out on a lot of who we are. It takes taking the time to know who you are to be able to deal with the onslaught of negative messages that you’re bound to get.”

2. WE SHOULD ONLY SURROUND OURSELVES WITH FRIENDS THAT LIFT US HIGHER

I always tell young girls, surround yourself with goodness. I learned early on how to get the haters out of my life. You’ve got to just sort of, surround yourself with people who lift you, who hold you up. For whatever reason – I was lucky I had people, I had parents who held me up. If you don’t have that parent, that mother, that father, then you’ve got to find it. You’ve got to find those people because they’re out there. I tell my mentees, there is somebody out there who loves you and who is waiting to love you and you just have to find them. That means you have to make room for them and if you’re surrounded by a bunch of low life folks who aren’t supporting you, then there’s no room for the people who do love you.”

3.SOMETIMES YOU NEED A BREAK FROM SOCIAL MEDIA

 “When it comes to social media there are just times I turn off the world. There are just sometimes you have to give yourself space to be quiet, which means you have to set those phones down. You can’t be reading all that. That’s like letting somebody just walk up and slap you. You would never do that. You would never just sit there and go, ‘Slap me in the face and I’m good with it.’ No. Why would you open yourself up to that? That’s one thing with social media, I don’t read that stuff. I learned that early in the campaign. I couldn’t keep reading stuff about my husband and what people thought, and thought because I knew who he was, I knew what was going on in our home, in our lives. I didn’t need to read about it from somebody else.”

4.  THE BEST REVENGE IS SUCCESS AND GOOD WORK

“People won’t remember what other people say about you but they will remember what you do. When it came to this role I just said, ‘Let me just be First Lady. Let me wake up every day and work hard to do something of value and to do it well. To do something consequential and to do something I care about. Then let that speak for itself.’ That would shut up the haters because I would have a whole portfolio of stuff that defined me because it’s what I did, not what you called me. The best revenge is success and good work. You don’t have to say anything to the haters. You don’t have to acknowledge them at all. You just wake up every morning and be the best you, you can be and that tends to shut them up.”
5. When you focus on serving and impacting others, the money and the success will come
“I left the practice of law to go into public service for selfish reasons. I wanted to feel happy and feel good every single day. I wanted to wake up inspired and ready to do something greater than myself. That’s what service and giving, that’s what this room means to so many. I just want to make sure that when people leave here they don’t go back into their isolation. That they don’t go back to their phones looking down because this relationship isn’t enough. You need to have people in your lives that you’re connecting with, that you’re helping. There’s nothing that makes me feel better than knowing that I helped to change somebody’s life. If you’re doing that every single day, the haters, the doubters, none of that matters because you are getting so much by the work that you’re doing.”
Then Oprah followed up with:
Oprah: “The best success comes when you can actually shift your paradigm to service.  I figured this out early on in the show. I had read this quote from Dr. King. One of my favorite quotes from him that says, ‘Not everybody can be famous, but everybody can be great because greatness is determined by service.’ I literally shifted, I used that quote to help me shift the way I saw the platform of television.”

6. THERE ARE DIFFERENT PHASES IN LIFE, AND EVEN WHEN THINGS AREN’T GOING THE WAY YOU’D LIKE, YOU CAN’T GIVE UP. 

 “There are so many phases to life that this—even being First Lady and living in the White House—[is] still just a portion of a very bigger journey that I have yet to know the outcome. And I won’t know it until I’m laying down.  It’s just ever-evolving. And I think this experience has helped me to see that.  These are just phases.  And this has been a very interesting phase, and a very impactful phase, but there’s more to come.”

7.   YOU CAN HAVE IT ALL, BUT IT’S HARD TO GET IT ALL AT THE SAME TIME. 

“I am always irritated by the ‘you can have it all’ statement. I grew irritated with that phrase, that expectation the older I got as you’re trying to have it all. You’re beating yourself up and feeling less than because you aren’t having it all. It’s a ridiculous aspiration. You all need to stop lying. Be real about the fact no one gets everything. That was one of the first rules you learned as a little kid. You don’t always get your way. You don’t always get what you want all the time and that’s true in life. What I’ve told many young people is that, you can have it all but oftentimes it’s hard to get it all at the same time.”

8.  MEN HAVE TO BE BETTER

“[Men] be better. Be better at everything. Be better fathers. Good, Lord. Just being good fathers who love your daughters and are providing a solid example of what it means to be a good man in the world, showing them what it feels like to be loved. That is the greatest gift that the men in my life gave to me and we’ve talked about this. The fact that I’ve never experienced abuse at the hands of any man in my life, and that’s sad to say that that’s a rare reality. Men can be better at that.”
“Men can be better husbands. Be a part of your family’s life. Do the dishes. Don’t baby-sit your children. You don’t baby-sit your own children. Be engaged. Don’t just think going to work, and coming home makes you a man. Being a father, being engaged, all that stuff is important. Be a better employer. When you are sitting at a seat of power at a table of any kind and you look around and you just see you, it’s just you and a bunch of men around a table on a golf course making deals, and you allow that to happen, and you’re okay with that, be better.”
Don’t just think going to work, and coming home makes you a man. – FLOTUS
9.Never be complacent
“We are never done. We can never be complacent and think that we’ve arrived now as women because I hear this from young women. Some of you young women who aren’t feeling some of the pains that many of our predecessors have felt. You think, ‘Well, there aren’t any problems. Women’s rights, we’ve got this all figured out. I’m already equal. I’m good.’ Just you wait, you’ll feel it. The work continues and for all the young women in this room, all the young men, we can never be complacent because we have seen in recent times how quickly things can be taken away if we aren’t vigilant, if we don’t know our history, if we don’t continue the work. My hope is that people leave here inspired and ready to do something. Again remember, it’s not what people say about you, it’s what you do.”
“The question is, what are you going to do? How are you going to be better? What are you going to change in your office, in your life, in your relationships? What are you going to change in your family dynamic and how are you going to empower yourself with the knowledge that you need to know what work needs to be done? We can’t afford to be ignorant, we can’t afford to be complacent. We have to continue the work.” B.Hunter

SIRIKWA YASINTA THADEY

VIRTUAL COMMUNITY

BY  KIDENDEI SEGERETI
Virtual communities include everything from discussion boards to massive multiplayer online role-playing games and virtual realities such as Second Life. The business world has assumed that virtual communities can be leveraged to provide access to consumers and consumer data. The benefits of this assumption have not always been realized.
The purpose of this article is to understand why some business ventures into virtual communities fail and others succeed. Why do virtual communities support certain types of business activities and not others? Which firm activities are the best candidates to benefit from being positioned in virtual communities? The theories of social contracts and trust explain how firms can successfully participate in virtual communities.
The theories have implications in the context of transaction-oriented, interest-oriented, relationship-oriented, and fantasy-oriented communities. The value chain provides an instructive background to understand which firm activities are candidates for being included in virtual communities. Success in virtual communities depends on an attitude of contribution, dedication of resources, building a critical mass, and matching community and business needs.
Consumers’ Needs For Community
Electronic communities meet four types of consumer needs.
Communities of transaction primarily facilitate the buying and selling of products and services and deliver information related to those transactions. They are not communities in the traditional social sense. Participants are encouraged to interact with one another in order to engage in a specific transaction that can be informed by the input of other members of the community. Visitors to communities of transaction may want to buy a used car or a vintage wine, and they may want to consult with other community members before doing so.
Virtual Vineyards, a Web based service that sells wines, is a community of transaction. The Virtual Vineyards site offers visitors information on wines and lists special deals on attractively priced offerings. Most of the wines that are listed are from small vineyards and are usually difficult to obtain. Visitors can purchase the wines directly from Virtual Vineyards, using an on-line form, or they can call the on-line service. Although visitors can post E-mail to the organizer of the site (and wine neophytes can post questions to the Cork Dork), they cannot yet trade information with one another. Adding that capability might add value for the site’s visitors, making it a true community.
The organizer of a community of transaction does not need to be a vendor. Community organizers may simply bring together a critical mass of buyers and sellers to facilitate certain types of transactions. For example, a community organizer might offer electronic classified ads or provide a “market space” where everything from used construction machinery to financial investment products and services could be bought and sold.

Therefore virtual community is very importance in doing business in this digital era because you can exchange various ideas by different people in the world but also it gives you network and channels of doing business.

How the Digital Age Has Shaped Communication Management
The digital age is rapidly changing communications management in astronomical ways. Everything is digitized now. All businesses are online, and each of them uses social media for all kinds of communication. Come to think of it, the latest statistics show 87% increase in the use of social media platforms. It is believed that this number will increase in the next 5 years.
I was awed with another number. The huge figure representing that many adults went online. Furthermore, 52% of companies use social media to connect and communicate with customers. This only means one thing the way business communicates with the customer has changed forever. When a company needs to engage its market, it sends tweets, or creates eye catching statuses on face book. If it needs to expound on matters i.e. updates, important developments, or new product launches, and social media limits the execution, then they can blog about them on their sites.
How well are you keeping up with the changes in the digital communication landscape? It's one of the unique challenges presented to businesses today understanding and incorporating the various developments and changes in digital communication. Blogs, Social Media, and Micro Blogs it can be extremely overwhelming. According to the info graph below, 87% of businesses are using social media, but only 58% have adopted blogging, which suggests that many business owners still haven't come to grips with the nature of digital marketing today.
What's more telling is that only 58% of businesses are using social media to provide ways for customers to interact with a company. Yet a growing number of customers expect to be able to hop on a Face book Page or send a Tweet and get an answer. Businesses who aren't paying attention to customers on social networks (social listening) are missing key conversations and opportunities.
Take a look at how the digital landscape is changing and being used, throughout the world, and think about how your own business fits in. Effective communication lies at the heart of a successful business. Without being able to communicate, a team will have more difficulty accomplishing goals and interacting with customers. For this and many other reasons, communication management is an important area of study and mastery.
The digital age has brought real-time, 24-hour communication between businesses, employees and customers to the forefront. What is the result of this digital shift? Maintaining positive relationships with both employees and customer’s means keeping up with an ever evolving digital world.


Each year, the world becomes increasingly digitized, and anyone in the business of communications which is to say, most everyone who touches social media must stay aware of the landscape.

BY KYEJU DIANA BAPRM 42589

websites to use Web 2.0 widely and effectively

BY PROTAS LEVINA    BAPRM 42657
This paper addresses six key legal and policy issues that the Obama administration will have to address for WhiteHouse.gov and federal agency websites to use Web 2.0 widely and effectively.
1. Privacy: Perhaps the most important privacy concern is current guidance that limits the use of persistent cookies on federal websites, even though such cookies are a standard feature of many Web 2.0 applications. The new administration will need to decide whether to alter that guidance, and it will face the related question of what privacy protections should apply when the federal government uses applications that send users to private-sector websites.
2. Access for those with disabilities: Section 508 of the Rehabilitation Act provides guidelines for making federal websites accessible to people with disabilities, including the visually and hearing impaired. All federal websites must be Section 508 compliant, but many Web 2.0 applications are not.
3. Commercial endorsement and advertising: Current regulations prohibit government websites from commercially endorsing any product or service, and also ban advertising. Use of any one Web 2.0 service over another could be considered an endorsement, particularly if it involves including a company’s logo on a government website. And there could be reasons not to link to sites that include inappropriate advertising content.
4. Terms of service agreements: Federal employees and agencies are not allowed to accept any indemnification agreements, and most website terms of service use state, rather than federal, law to resolve legal disputes. No part of the federal government can therefore enter into a terms of service agreement unless it is modified to meet federal regulations.
5. The Paperwork Reduction Act and public records requirements: The PRA requires agencies to submit formal requests to the Office of Management and Budget before collecting information from the public. This does not appear to apply to user comments as long as federal websites do not require users to submit any information beyond personal identification, but will be an issue if the executive branch wants to collect any more specific information or conduct surveys. Federal agencies also need to comply with public records requirements, including the Presidential Records Act.
6. Security concerns and agency restrictions on staff Internet use: Many federal agencies block their employees from accessing social media websites and chat services, especially out of concern for computer security. These policies could essentially prohibit employees from working on Web 2.0 applications.
Many of the key issues posed by Web 2.0 technologies are legally similar. The federal government has obligations for what is done on its own websites. Those obligations do not apply when a user leaves the federal website and begins using a third-party service. Federal websites must be Section 508 compliant, for example, but as long as the federal website makes it clear to users when they are leaving for an outside website, that outside site does not have to be Section 508 compliant. The same applies for advertising and privacy issues.
Yet some significant federal policies are at stake when users leave a federal website. The federal government should not encourage the use of non-accessible web technologies, invasions of privacy, loss of security, or unreasonable commercial endorsements or advertising—even if legal restrictions do not technically apply. And a set of more specifically legal issues does arise with respect to free third-party software, such as with terms of service agreements and logos.
The Obama administration should encourage the use of Web 2.0 technologies, and lead the way on WhiteHouse.gov, but it must do so in a way that is compliant with federal law, and also in the spirit of the law. In other words, the White House New Media team should continue to work with the General Services Administration to negotiate agreements that encourage Web 2.0 companies to ensure greater protection and accessibility for users, even if it is not legally necessary.
Each of the six hurdles to implementation have their own intricacies, and the following report analyzes each and provides recommendations for how the Obama administration can move forward both quickly and legally.

Tuesday, 5 July 2016

The digital age is rapidly changing communications management in astronomical ways. Everything is digitized now. All businesses are online, and each of them uses social media for all kinds of communication. Come to think of it, the latest statistics show 87% increase in the use of social media platforms. It is believed that this number will increase in the next 5 years.
I was awed with another number. The huge figure representing that many adults went online. Furthermore, 52% of companies use social media to connect and communicate with customers. This only means one thing the way business communicates with the customer has changed forever. When a company needs to engage its market, it sends tweets, or creates eye catching statuses on face book. If it needs to expound on matters i.e. updates, important developments, or new product launches, and social media limits the execution, then they can blog about them on their sites.
How well are you keeping up with the changes in the digital communication landscape? It's one of the unique challenges presented to businesses today understanding and incorporating the various developments and changes in digital communication. Blogs, Social Media, and Micro Blogs it can be extremely overwhelming. According to the info graph below, 87% of businesses are using social media, but only 58% have adopted blogging, which suggests that many business owners still haven't come to grips with the nature of digital marketing today.
What's more telling is that only 58% of businesses are using social media to provide ways for customers to interact with a company. Yet a growing number of customers expect to be able to hop on a Face book Page or send a Tweet  and get an answer. Businesses who aren't paying attention to customers on social networks (social listening) are missing key conversations and opportunities.
Take a look at how the digital landscape is changing and being used, throughout the world, and think about how your own business fits in. Effective communication lies at the heart of a successful business. Without being able to communicate, a team will have more difficulty accomplishing goals and interacting with customers. For this and many other reasons, communication management is an important area of study and mastery.
The digital age has brought real-time, 24-hour communication between businesses, employees and customers to the forefront. What is the result of this digital shift? Maintaining positive relationships with both employees and customer’s means keeping up with an ever evolving digital world.


Each year, the world becomes increasingly digitized, and anyone in the business of communications which is to say, most everyone who touches social media must stay aware of the landscape.

corporate communication

BY PROTAS LEVINA BAPRM 42657

Methods and tactics[edit]

Three principal clusters of task-planning and communication form the backbone of business and the activity of business organizations. These include management communicationmarketing communication, and organizational communication.
The responsibilities of corporate communication are:
  • to promote the profile of the "company behind the brand" (corporate branding)
  • to minimize discrepancies between the company's desired identity and brand features
  • to delegate tasks in communication
  • to formulate and execute effective procedures to make decisions on communication matters
  • to mobilize internal and external support for corporate objectives
  • to coordinate with international business firms
A Conference Board Study of hundreds of the US’s largest firms showed that close to 80 percent have corporate communication functions that include media relations, speech writing, employee communication, corporate advertising, and community relations.[2] The public is often represented by self-appointed activist non-governmental organizations (NGOs) who identify themselves with a particular issue.
Most companies have specialized groups of professionals for communicating with different audiences, such as internal communication, marketing communication, investor relations, government relations and public relations.[1]

Components[edit]

Corporate branding[edit]

Main article: Corporate branding
A corporate brand is the perception of a company that unites a group of products or services for the public under a single name, a shared visual identity, and a common set of symbols. The process of corporate branding consists creating favourable associations and positive reputation with both internal and external stakeholders. The purpose of a corporate branding initiative is to generate a positive halo over the products and businesses of the company, imparting more favourable impressions of those products and businesses.
In more general terms, research suggests that corporate branding is an appropriate strategy for companies to implement when:
  • there is significant "information asymmetry" between a company and its clients;[3] That is to say customers are much less informed about a company's products than the company itself is;
  • customers perceive a high degree of risk in purchasing the products or services of the company;[4]
  • features of the company behind the brand would be relevant to the product or service a customer is considering purchasing.[5]

Corporate and organizational identity[edit]

There are two approaches for identity:
  • Corporate identity is the reality and uniqueness of an organization, which is integrally related to its external and internal image and reputation through corporate communication[6]
  • Organizational identity comprises those characteristics of an organization that its members believe are central, distinctive and enduring. That is, organizational identity consists of those attributes that members feel are fundamental to (central) and uniquely descriptive of (distinctive) the organization and that persist within the organization over time (enduring)".[7]
Four types of identity can be distinguished:[8][9]
  • Perceived identity: The collection of attributes that are seen as typical for the ‘continuity, centrality and uniqueness’ of the organization in the eyes of its members.
  • Projected identity: The self presentations of the organization’s attributes manifested in the implicit and explicit signals which the organization broadcasts to internal and external target audiences through communication and symbols.
  • Desired identity (also called ‘ideal’ identity): The idealized picture that top managers hold of what the organization could evolve into under their leadership.
  • Applied identity: The signals that an organization broadcasts both consciously and unconsciously through behaviors and initiatives at all levels within the organization.

Corporate responsibility[edit]

Corporate responsibility (often referred to as corporate social responsibility), corporate citizenship, sustainability, and even conscious capitalism are some of the terms bandied about the news media and corporate marketing efforts as companies jockey to win the trust and loyalty of constituents. Corporate responsibility (CR) constitutes an organization’s respect for society’s interests, demonstrated by taking ownership of the effects its activities have on key constituencies including customers, employees, shareholders, communities, and the environment, in all parts of their operations. In short, CR prompts a corporation to look beyond its traditional bottom line, to the social implications of its business.[10]

Monday, 4 July 2016

characteristics of creative industries

BY PROTAS LEVINA BAPRM 42657
According to Caves (2000), creative industries are characterized by seven economic properties:
1. Nobody knows principle: Demand uncertainty exists because the consumers' reaction to a product are neither known beforehand, nor easily understood afterward.
2. Art for art’s sake: Workers care about originality, technical professional skill, harmony, etc. of creative goods and are willing to settle for lower wages than offered by 'humdrum' jobs.
3. Motley crew principle: For relatively complex creative products (e.g., films), the production requires diversely skilled inputs. Each skilled input must be present and perform at some minimum level to produce a valuable outcome.
4. Infinite variety: Products are differentiated by quality and uniqueness; each product is a distinct combination of inputs leading to infinite variety options (e.g., works of creative writing, whether poetry, novel, screenplays or otherwise).
5. A list/B list : Skills are vertically differentiated. Artists are ranked on their skills, originality, and proficiency in creative processes and/or products. Small differences in skills and talent may yield huge differences in (financial) success.
6. Time flies : When coordinating complex projects with diversely skilled inputs, time is of the essence.
7. Ars longa : Some creative products have durability aspects that invoke
copyright protection, allowing a creator or performer to collect rents.
The properties described by Caves have been criticized for being too rigid (Towse, 2000). Not all creative workers are purely driven by 'art for art's sake'. The 'ars longa' property also holds for certain noncreative products (i.e., licensed products). The 'time flies' property also holds for large construction projects. Creative industries are therefore not unique, but they score generally higher on these properties relative to non-creative industries.
Difference from the 'cultural industries'
There is often a question about the boundaries between creative industries and the similar term of
cultural industries. Cultural industries are best described as an adjunct-sector of the creative industries. Cultural industries include industries that focus on cultural tourism and
heritage , museums and libraries ,
sports and outdoor activities , and a variety of 'way of life' activities that arguably range from local pet shows to a host of hobbyist concerns. Thus cultural industries are more concerned about delivering other kinds of value—including cultural wealth and social wealth—rather than primarily providing monetary value. (See also cultural institutions studies .)