CHALLENGES FACING PUBLIC SECTOR INTRANET

All intranet efforts start out with the best intentions. Organizations envision an information hub for their community made up of easy to find websites that are simple to create and maintain. A one-stop shop for all their information needs, if you will. Many of these efforts fail, causing the end users to shudder at the mere mention of such an attempt again. And for government organizations, there are additional challenges when creating an intranet as part of a Digital Government Strategy. This got me thinking about the top three challenges public sector agencies are facing with intranet efforts:

1. Technology enables content proliferation without organization

The most commonly available technology in this space makes it very easy to spin up content that, in turn, creates pretty links to -- you guessed it -- yet more content. As if that weren’t bad enough, the search utilities which accompany most intranets (and indeed most communities generally) are woefully inadequate to assist users in finding the content they seek.
The next thing you know you have an unwieldy beast that lacks a consistent user interface and contains next to impossible to find content. This rapid proliferation of content with no consistent guidelines, design standards or a structured database underneath it can defeat the purpose of such an effort, killing productivity -- and most likely the entire project.

2. Security, Security, Security

It is only natural that a system meant to share information in a world where information has to be protected is a very real concern. The intranet has to be locked down tight to the outside world where necessary and users must be managed according to their appropriate level of access; people must only be able to see, contribute, and share things they are authorized to. It gets even more complicated when intra-agency communication is desired, so not quite to the outside world, but not just to those particular agencies. When creating and maintaining an intranet is already challenging at times, adding security can be completely overwhelming and maybe even paralyzing. Unfortunately, many times the necessary permission structure isn’t thought through until late in the launch process which can create a security and permission management nightmare.

3. Keeping up with the constant evolution of intranet technology

Forums, message boards, Myspace, Facebook, Twitter, blogs, microblogs, Tumblr, user groups, communities of practices… So many ways to communicate and share. How do you keep up? To stay ahead of the proliferation isn’t just taming the lack of organization we spoke about earlier, it’s also about not making the evolution of your intranet beyond painful. Once that happens, you will risk your users going elsewhere, and when they start going to public places like Facebook or LinkedIn, security is completely out of your control.

Drupal, an open-source Content Management System, is often chosen to help power public sector websites, because it helps keep the information and content vital to the website organized, well structured, and easy to use and reuse. It also allows for the consistent creation of websites through theming. In a sector that is naturally rich with content and structured in such a way that the flow of information is already determined, it makes sense that so many use Drupal to help them corral and distribute it. So why not take it one step further than a website, and do what many in the technology sector themselves have already done, and build a community with Drupal. In addition, Drupal is very secure, used by many public sector organizations as well as many in commercial enterprise.

CHARACTERISTICS OF CREATIVE INDUSTRIES

by KIDENDEI SEGERETI S.

CHARACTERISTICS OF CREATIVE INDUSTRIES

1. Nobody knows principle : Demand uncertainty
exists because the consumers' reaction to a
product are neither known beforehand, nor
easily understood afterward.
2. Art for art’s sake : Workers care about
originality, technical professional skill, harmony,
etc. of creative goods and are willing to settle
for lower wages than offered by 'humdrum'
jobs.
3. Motley crew principle : For relatively complex
creative products e.g., films the production
requires diversely skilled inputs. Each skilled
input must be present and perform at some
minimum level to produce a valuable outcome.
4. Infinite variety : Products are differentiated
by quality and uniqueness; each product is a
distinct combination of inputs leading to infinite
variety options (e.g., works of creative writing,
whether poetry, novel, screenplays or
otherwise).
5. A list/B list: Skills are vertically
differentiated. Artists are ranked on their
skills, originality, and proficiency in creative
processes and or products. Small differences in
skills and talent may yield huge differences in
(financial) success.
6. Time flies: When coordinating complex
projects with diversely skilled inputs, time is of
the essence.
7. Ars longa : Some creative products have
durability aspects that invoke copyright
protection, allowing a creator or performer to
collect rents.
The properties described by Caves have been
criticized for being too rigid Not
all creative workers are purely driven by 'art
for art's sake'. T property also
holds for certain noncreative products The 'time flies' property also
holds for large construction projects. Creative
industries are therefore not unique, but they
score generally higher on these properties
relative to noncreative industries.

HOW DO WE ACCESS WEB

How Do You Access the Web?

With a Browser. How to access the Web is quite obvious for those people who open their preferred browser multiple times a day. There are many different browsers, running on almost all types of computers running all kinds of operating systems. Nowadays, almost all the browsers are free, but some are more compliant with Web standards than others, which enable them to provide a better user experience on a far greater number of sites.

With Your Voice. However, there are other ways than with a Web browser to access and interact with Web content. Since 1999, it is possible to use your voice to access the Web, and this is called a Voice Browser usable through any fixed or mobile phone. The keypad of the phone and your voice allow you to navigate on the Web, follow links, and fill forms in the same way as the keyboard and the mouse on your computer. Your ears can receive information in the same way as your eyes viewing the screen on your computer. Or through voice access as illustrated above. Almost all phones are now capable to run a mobile browser and access the web. Mobile phones are critically important to extend the reach of the Web, particularly in developing countries where people are far more likely to have access to a mobile phones than a computer. Indeed, more than 4 billion of people have a mobile subscription, and more than 80% of the World population is covered by a mobile network.

How Do You Contribute to the Web?

The Web is not only a space of information, it is a tool to connect people with shared interests. The power of the Web is to enable anybody to share information. For that, people need to have a way to author and publish information.

Thanks to the Web 2.0 revolution, it is now easy to use blog engines, social networks, and content management systems to publish information without any knowledge on HTML, or without any technical expertise.

We are also starting to see voice access for publishing information, as well as accessing information.

Mobile phones also have the capability to empower their users to publish information, using specific mobile blog engines, voice, and simpler mechanism like SMS (see Twitter).  Today, more than 4 billion (and growing) people have mobile phones, and thus have the potential to be creators and consumers of content on the Web.

How Does the Web Compare to Other Ways to Voice Your Opinion?

How can someone without any particular network of relations, without being connected to a specific media, voice an opinion and be heard by the world? It is difficult for an average citizen to publish an article in a newspaper, to appear on TV, or be heard on a radio. To the contrary, it is very easy to publish a document on the Web, and thus be heard by an interested subset of the 1.7 billion (and growing) users of the Web. In addition, voicing an opinion on the Web is inexpensive, if not free (only a couple of minutes in an Internet cafe or at home), immediate, and durable. If the Web site is run well, the content could be available for decades.

The opportunity for anyone to voice an opinion, and to be heard, has been an important contributor to transparency and accountability of governments and industry.  The Web can enable a more participatory democracy, and allow the potential spread information to places where freedom of speech is not encouraged.

CREATIVE CORPORATE COMMUNICATOR

In this digital age, the corporate communicators must be of high capacity in creativity, and this is because the current customers need the innovated products such as smartphones and other that are from creativity mind. There is no copy and paste or going through going back on see what history say, but the issue is to develop something new in the customers’ eyes.

To use social media to connect with customers and allow employees to post project updates or observations on company intranets. For example, the various company use most of time social media to communicate with their customers. They use social media such as Instagram, Facebook and Twitter to listen to their customers, opinions,  complains, and any other important needs from them. Also the communicator must make sure he or she trends with current news of the world because as a communicator every news or information that concerned with his or her organization, must be in hand in order to know how to deal with the information. So the technological devices that can give him or her news must be in his pocket, also communicator must engage in different network societies in different social media such as twitter, face book, Instagram so that to make sure at least every information discussed there, he or she get it. So by doing this, he or she will do his or her works to be diligently because he or she trends with what the communities need in current situation.

Creative industries are those industries that are based on individual creativity, skill and talent with the potential to create wealth and jobs through developing intellectual property includes sectors like advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software such as video games, music, the performing arts, publishing, software, television and radio, and this is according to United Kingdom definition. This term refers to the social-economic potential of activities that trade with creativity, knowledge and information. Creativeness is wide as it is, but as a communicator one has to take note on everything that goes on with his or her audience. That is why, it is very important to do audience analysis before preparing either a PR campaign or an Advert campaign. This will increase your credibility on being a very good communicator.
Also the corporate communicator must also change the marketing strategies from traditional ways because now days the communicator must consider the network societies that use as real time marketing because many people now days use social media to communicate, sending information and discussing about different stories. So the corporate communicator may engage him or herself in this online society in order to use them as platform for marketing activities that may help the organization to grow faster in this digital age of science and technology.
Creative communicators are the ones who have to show the ways that an organizations have to take in order to bring success in the organizations.

The Impact of Social Media Within Your Organization

In this fast-paced digital age, social media has become a communication phenomenon.Users span all ages and ethnicities, and the tools are being used personally, as well as professionally, across the globe. Despite the growing presence of social media in the workplace, many employers are unsure of how to regulate employee use of networking sites and address questionable employee action. Are you confident that you have a well-crafted social media policy in place that protects your employees and your organization — or could you be headed for legal hot water?

As social media continues to grow and evolve, employers are tasked with determining the risks and rewards of using online tools such as Twitter, Facebook, MySpace, LinkedIn, YouTube, blogging, and countless others. It might seem simple enough to outright ban employee use of these sites … but at what cost? Social media is a prominent avenue for managing, monitoring, and promoting your brand; successfully recruiting and hiring strong candidates; targeting and executing sales; and conducting market research. Clearly, employers walk a fine line between maximizing the benefits of these tools while minimizing the legal risks associated with their usage.

Have you considered the ramifications of social media misuse in the workplace if not properly regulated? How would you handle the following situations?

·         An employee in your publicly traded company tweets that "something really big is going to happen tomorrow" at work and "it's going to be a profitable New Year." Is this actionable conduct or simply an act of free speech made during an employee's free time?

·         A manager sends his employee a message to her Facebook that she finds hurtful and demeaning. Is your organization at risk for a sexual harassment lawsuit?

·         After work, an employee posts on her MySpace about a frustrating interaction with a client that day. Is she simply venting, or is your organization liable for negative repercussions?

·         A manager notices that one of her employees is posting hurtful comments about her management style and the way she runs the department on his blog outside of work. He doesn't mention her specifically by name, but she is convinced it's a personal attack and wants action taken. Is your organization required to do so?

If your employees are left to guess what kind of conduct is permissible, you and your organization may be facing serious legal issues in the immediate future. It's imperative that you create, distribute, and enforce a comprehensive social media policy that allows your organization to take advantage of the opportunities while protecting itself against legal risk. In just one hour of insightful training, this program will provide you with strategies for drafting and implementing a policy that promotes a positive, balanced work environment that embraces technology. Your employees will have clear-cut guidelines for what actions are appropriate, and your organization will be protected should any questionable situations arise.

CORPORATE ETHICS

Business ethics (also corporate ethics ) is a form of applied ethics or
professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations. [1]
Business ethics refers to contemporary standards or sets of values that govern the actions and behaviour of an individual in the business organisation.
Business ethics has normative and descriptive dimensions. As a corporate practice and a career specialization, the field is primarily normative. Academics attempting to understand business behavior employ descriptive methods. The range and quantity of business ethical issues reflects the interaction of profit-maximizing behavior with non-economic concerns. Interest in business ethics accelerated dramatically during the 1980s and 1990s, both within major corporations and within academia. For example, most major corporations today promote their commitment to non-economic values under headings such as ethics codes and social responsibility charters. Adam Smith said, "People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices." [2] Governments use laws and regulations to point business behavior in what they perceive to be beneficial directions. Ethics implicitly regulates areas and details of behavior that lie beyond governmental control. The emergence of large corporations with limited relationships and sensitivity to the communities in which they operate accelerated the development of formal ethics regimes.[3]
History
Business ethical norms reflect the norms of each historical period. As time passes norms evolve, causing accepted behaviors to become objectionable. Business ethics and the resulting behavior evolved as well. Business was involved in slavery , [4][5]
[6] colonialism, [7][8] and the cold war .
[9]
The term 'business ethics' came into common use in the United States in the early 1970s. By the mid-1980s at least 500 courses in business ethics reached 40,000 students, using some twenty textbooks and at least ten casebooks along supported by professional societies, centers and journals of business ethics. The Society for Business Ethics was started in 1980. European business schools adopted business ethics

Cyber politics and globalization

by Kidendei Segereti S

 Cyber politics is an international relation involves political system and network society which result into cyber politics (cyber Activism). Involves the political activities or movement that are activated because of the emergence of internet.  The law of politics, though subject to debate among some political

Cyber activism                                                                  

Is the process whereby a communication technique is used in the internet to create, operate and manage activities in the internet. It allows an organization or individual to utilize social networks and other online technologies to reach and gather followers, broadcast message and progress a cause of movement. Cyber activism is also known as internet activism, online activism or digital activism.

Cyber  activism working principle is to initiate a citizen-based movement toward a specific goal, cause, or objective. The cyber activism uses social networking tools and platforms to share and broadcast mottos and message. This include twitter, face book, YouTube.

As public relation manager can use the cyber politics to motivate the stake holders, to join their promotions advice them on the use of, their products and services and its advantage on them.

The types of cyber activism

Internet-working takes place in the level of the organization and global grass root. These are the communications that take place in the internet in order to initiate a movement within an organization. We use internet in mobilizing people on what they think is right.

The capital and information flow

People may use the internet to generate capital and enhance power the internet can be used to take out the power of those funding political system so that the political system may have no capital and take down the political system. Also people can use the internet to convince people to donate for a certain political system  (the use of the internet to circulate the information that will go viral)

Direct cyberactivism

The direct cyber activism has three types that is

Internet sit(work)in they use internet to spy people movement so that they nay distort the image or reputation of that person.

Hakisim people my hack your internet system so that they may spy your moves, where do you go what are the places that person loves going just to know the person.

Cyber terrorism this involves the use of internet viruses to destroy and create fear to others. For example the fear created to destroy the nuclear system in Iran.

Contesting and construction of the internet people are contesting in finding their political rights in the internet and the solution is to construct the internet in a way that it can be accessed by everyone.

Alternative media people think they need to have a new way of communication. And people can create a certain radio or television station in the internet using their own language that others wouldn’t understand. It is for a specific group of people.

New online community formation internet can form something new in the community. There are community formed where by its purpose is political issue.